UX & UI design
User flows, wireframes, prototypes, responsive layouts and interface detailing.
Digital Experience DesignerDubai, UAE · Remote
Portfolio & curriculum vitae
Brendan
Fernandes.
I design clear, useful digital experiences across UX/UI, ecommerce, responsive web, email, CRM and marketing automation.
- Focus
- UX/UI · Ecommerce · CRM
- Experience
- 18+ years in digital design
- Availability
- Remote contract opportunities
01 · Profile
Design thinking with practical delivery.
Dubai-based digital experience designer and marketing specialist with hands-on experience shaping digital journeys from early wireframes through polished interfaces, content, tracking and CRM-connected delivery.
My background spans property, retail, ecommerce, events and online services. I work comfortably across design and implementation, helping teams turn business needs into responsive, measurable customer experiences.
Email & CRM
EDM campaigns, modular templates, lead journeys, dark-mode awareness and CRM handoff.
Web & ecommerce
Next.js, React, Tailwind CSS, WordPress, Shopify, WooCommerce, HTML, CSS and JavaScript.
Measurement
GA4, GTM, SEO
Automation
Power Automate, Dynamics 365, APIs, webhooks, Zapier, n8n and structured JSON workflows.
Design tools
Figma, Adobe Illustrator & Photoshop.
03 · Experience
Digital work across sectors.
Selected roles from a career spanning design, ecommerce, content, SEO and performance marketing.
Nov 2022 — Present
KProperties
Digital Marketing Manager
Digital strategy, campaign design, responsive property experiences, analytics and conversion-focused lead generation.
Apr 2021 — Nov 2022
Able Project Management
Digital Marketing Manager — Group of Companies
Websites, EDMs, wireframes, prototypes and integrated campaigns across a diverse business portfolio.
Mar 2019 — Apr 2021
Raymond Sport
Senior Digital Designer & Ecommerce Content Specialist
UX/UI, ecommerce content, campaign design and launch branding for retail and corporate clients.
Mar 2018 — Feb 2019
Majid Al Futtaim Retail — Carrefour
Ecommerce Content Specialist — SEO
Promotional landing pages, newsletters and ecommerce content for Carrefour UAE, with support for KSA launches.
Nov 2016 — Mar 2018
Middle East Global Advisors
Web UI Designer & SEO Specialist
EDMs, landing pages and campaign assets for international finance events and always-on digital marketing.
Dec 2014 — Nov 2016
Bonyan Investment Group
Web Developer, Designer & Online Marketing
Wireframes, interface design, development and lead-generation experiences for property brands.
2012 — 2014
Impact Proximity
Web Designer
Web design & development work
04 · Education
Foundation and continued learning.
BSc Information Technology
Preston University, Ajman
Web Development & Design
Informatics Computer Institute, Sharjah
UX, frontend & digital marketing
Ongoing specialist credentials and hands-on product learning
05 · Contact